Club Soda
Club Soda is a lifestyle brand focused on millennials that don’t drink. One of Club Soda’s initial offerings is a Dating App that is being rolled out regionally in late 2019. With the current trend of apps and other offerings being more and more laser focused on narrower demographics more and more brands are growing to meet the need.
Services
Project Type
Club Soda is a lifestyle brand focused on millennials that don’t drink. One of Club Soda’s initial offerings is a Dating App that is being rolled out regionally in late 2019. With the current trend of apps and other offerings being more and more laser focused on narrower demographics more and more brands are growing to meet the need.
Services
Project Type
Club Soda's Dating app was designed and positioned by a tight nit team focused on creating a memorable brand experience that focused on delightful elements, a classical pallet and sophisticated appeal. By honing in on what we wanted to communicate about the brand at the start of the project, we were able to drive a design process which was not subjective and kept users at the center of our focus.
After rigorous research and interviews of super users, we led multiple workshops to flesh out the product and develop MVP prototypes of the product to test the experience and usability before embarking on visual design of the mobile app. After validating our vision and refining many features, we executed an agile design process to design and iterate the product a we built out the full product prototype before we began coding the product.
INFORMATION ARCHITECTURE STRATEGY
We built for speed to market all along knowing that we may need to rapidly add features, need to optimize for larger user loads and plan for processing needs. By using an agile approach that prioritizes the features, focuses on sprint cycles, and involves a cross functional pod, we were able to focus on keeping costs low, and build a beta release with the ability to quickly pivot and take on the continually evolving nature of software engineering.
