Infographic Design Language
Buy focusing on a holistic design approach which took into account the need for a style guide to be developed to support infographic designs that were used through out the site, marketing materials and conferences.
Digital Genius
Explaining AI Automation
DigitalGenius is the AI platform that puts customer support on autopilot by understanding conversations, automating repetitive processes via deep learning that understands customers’ objectives, then drives automated resolutions through APIs that connect seamlessly to backend systems.
Services
- A/B Testing
- CMS Implementation
- Digital Strategy
- User Research
- UX/UI Design
Project Type
- Lead Generation
- Marketing Website
- Wordpress Enterprise
DigitalGenius is the AI platform that puts customer support on autopilot by understanding conversations, automating repetitive processes via deep learning that understands customers’ objectives, then drives automated resolutions through APIs that connect seamlessly to backend systems.
Services
- A/B Testing
- CMS Implementation
- Digital Strategy
- User Research
- UX/UI Design
Project Type
- Lead Generation
- Marketing Website
- Wordpress Enterprise
DIGITAL STRATEGY
Establishing a Path for Success
Approach
The existing digital approach and brand expression were reviewed in a series of breakout groups to establish a new path forward. We identified the need for demystification of the product with our eyes on using infographics with animated elements to focus the user. We also identified an ROI calculator as a major user conversion point that would be a useful tool.
Project Goals
Our goals were to focus on high stakes user conversions, express the brand based on repositioning insights, and to demystify the product to a diverse persona set.
Design System
UX Design
ROI Calculator
As a tested and reliable approach to engaging users, and enlightening them to how a product would benefit them, we built a ROI calculator that supported the conversion funnel and helped convert leads. We then built a custom Salesforce integration to support the user journey and assist the business development team in securing high-quality leads.
MULTI CHANNEL MARKETING
Supporting Marketing Campaigns
Once we had transformed the brand and reset the style guide to support the goals of the organization, we worked in an iterative process to support the marketing teams needs over the follow months ensure an alignment across social advertising, outbound marketing and other channels.