Texture
Texture was a digital magazine app launched in 2012 by a joint venture between Condé Nast, Hearst Magazines, Time Inc., Rogers Media, News Corp, and Meredith Corporation. Rogers Communications brought the service to Canada in late 2013, and the following year, a French version of the app was launched. Texture has since been acquired by Apple and is now part of the Apple News+ app.
Services
Project Type
Texture was a digital magazine app launched in 2012 by a joint venture between Condé Nast, Hearst Magazines, Time Inc., Rogers Media, News Corp, and Meredith Corporation. Rogers Communications brought the service to Canada in late 2013, and the following year, a French version of the app was launched. Texture has since been acquired by Apple and is now part of the Apple News+ app.
Services
Project Type
Over our six year relationship together, we applied our expertise across many facets, leading and integrating with multiple teams across the organization. Our agile approach allowed our team and Texture to work closely together and have the right people participating in the appropriate sprints, whether design or development focused.
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![]({"xsm":{"src":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2023\/07\/Meredith-320x240-1-160x120.png","width":160,"height":120,"src2x":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2023\/07\/Meredith-320x240-1.png","default":true}})
![]({"xsm":{"src":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2018\/10\/newsCorp-160x120.png","width":160,"height":120,"src2x":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2018\/10\/newsCorp-320x240.png","default":true}})
![]({"xsm":{"src":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2018\/10\/condecast-160x120.png","width":160,"height":120,"src2x":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2018\/10\/condecast-320x240.png","default":true}})
![]({"xsm":{"src":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2023\/07\/Hearst-320x240-1-160x120.png","width":160,"height":120,"src2x":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2023\/07\/Hearst-320x240-1.png","default":true}})
![]({"xsm":{"src":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2019\/05\/Rogers-320x240-160x120.png","width":160,"height":120,"src2x":"https:\/\/www.lioninteractive.com\/wp-content\/uploads\/2019\/05\/Rogers-320x240.png","default":true}})
Some of the critical aspects we worked on include: UX design, visual design, marketing strategy, user research, persona development, user research, user journey mapping, wireframing, prototype design and testing, content architecture, multivariate testing, conversion optimization, API ingestion, CRM integrations, complex personalizations, deep analytics, content portals, deep linking integrations, WiFi integrations with Rogers Telecommunications, multilingual and geolocation personalization, partner landing pages, and localization.
We received many accolades, awards, and other recognition for our efforts with Texture's digital evolution, and helped Texture hit growth targets, conversion goals year over year, and profitability. Most recently, Texture has been acquired by Apple, demonstrating the strength of the product’s digital presence as well as its opportunities for continued growth.
